Learn This to Profit More From Adsterra 1000 Impressions

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Calculating the CPM price

Supposing your website gets 5,000 visitors per day. These users generate 10,000 page views per day (they can see many pages or reload the same page). Your ad network’s stats show you the CPM of $2. Then, your daily revenue formula will be: 10,000 pageviews / 1,000 (the cost per thousand impressions) = $10. You got 10 CPMs, meaning you’ll be paid $2 ten times. In total, you get $20 per day for one single website. On average, it’ll be $600 monthly, a pleasant addition to your advertising revenue.  

Remember that the CPM payout rates also include conversions! So, today you may have the $2 payout, and the next day $0.2: only because your visitors stopped converting. And the following day will bring you $4, just because users converted more!

Stats below reveal how a publisher managed to get $100+ in just 4 days by driving quality traffic. Not so many ad views, as you may have noticed. No clicks or CTR since our partner earns from Popunders only.

Here’s how to earn 100 dollars in 4 days by driving great traffic

Another example is provided by a website owner whose strategy was to drive social traffic to his website. Loads of relevant Popunder ad views returned enhanced profits.

You can now see how CPM rates affect the amount of money earned. But how exactly does the price per 1000 views count? Why does one publisher from India enjoy a CPM of $25 while others with the same geo can only make $0.2? To find the answer, we must look at those who pay publishers — the advertisers.

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Who decides on the cost of 1,000 impressions?

One can first think that ad networks alone establish how much they will pay for ads exposed on publishers’ websites. But this is not like that. Now we will explain all the ins and outs.

Advertisers are those who set the CPMs for publishers. They come to an ad network to promote their goods and services. All they need is their ads to reach as many users as possible. But not all users: only those who buy products, install apps, or subscribe to digital services. This is called targeting. Advertisers set the preferable user parameters like country, city, device type, OS, etc.